Search Engine Optimization for Real Estate
Own Your Neighbourhood on Google & Win More Listings.
Built for Canadian agents, teams and brokerages: sub-second Core Web Vitals, indexable IDX listing pages, real estate schema markup and Google Maps strategies that put you in front of buyers and sellers in your market.
Our Strategic Framework
The 4 Pillars of Real Estate SEO
A white-hat strategy built around high-intent local searches and the trust signals buyers and sellers look for.
1. Technical Core Web Vitals
Listing photos make real estate sites heavy. AERO builds are hand-coded and image-optimized for sub-second rendering, giving you a real speed edge over template and portal-widget sites.
- Sub-Second Mobile & Desktop Rendering
- Optimized Listing Galleries
2. Google Maps Local Pack
When people search "real estate agent near me" or "condo specialist Liberty Village," the map results win the clicks. We optimize your Google Business Profile, reviews strategy and local citations.
- Name, Address & Phone Consistency
- Google Business Profile Optimization
3. Real Estate Schema Markup
We add structured data (e.g. RealEstateAgent and listing markup) so search engines understand who you are, where you work and which properties you represent.
- Agent & Brokerage Microdata
- Rich Results & Review Stars
4. Neighbourhood & Listing Pages
Community pages plus IDX listings on your own domain give Google hundreds of relevant, local pages to rank — for "homes for sale in [neighbourhood]" and the addresses you list.
- Hyper-Local Keyword Mapping
- Indexable IDX Listing Pages
Questions
Real Estate SEO FAQ
Common questions about ranking a real estate website.
How long does it take to rank on Google?
Speed and schema improvements start helping as soon as Google re-crawls your site. Local Maps rankings and competitive neighbourhood terms typically build real momentum within 60 to 90 days.
Is SEO included in AERO website packages?
Yes. Every build includes technical SEO, keyword mapping, schema markup and fast Core Web Vitals out of the box. The Team and Brokerage packages add full local SEO and Google Business Profile setup.
Can I rank against the big listing portals?
For broad terms, portals are tough to beat. For your name, your neighbourhoods, your listing addresses and "agent near me" searches, a fast, focused local site with IDX pages on your own domain absolutely can compete.
Ready to Own Search in Your Market?
Request a free SEO assessment and see how AERO can lift your real estate brand on Google.